Growth that lasts, through roots in humanity.

We offer fractional leadership in consumer marketing, to solve the human challenges of growth.

We believe that the success & failure of organizations, and certainly of marketing, rest squarely on people communicating well.

It’s the simplest possible statement — and yet, at the pace of business, marketing often slips out-of-sync with its partner teams, and out-of-touch with its consumers. I, Remy, built this fractional model so I could help many types of organizations avoid this, by standing up marketing earlier, and integrating it better with every other department that drives growth.

Rather than leading with particular outputs or skillsets, Smaller Apple builds your marketing suite toward an end state: attracting your full set of consumers.

This approach, “consumer strategy”, is the most powerful anchor for growth. By looking at your full audience holistically, your marketing can chart a path to a virtuous cycle of growth, building business immediately & equity over time.

Equally, your consumers’ needs are an excellent common language for collaboration. Marketing can & should work alongside every department as partners to grow the business, using the common goal of consumer value.

Consumer Strategy

Brand development

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Company purpose

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Creative strategy

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Communications planning

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Product innovation

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Program development

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Go-to-market planning

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Brand development • Company purpose • Creative strategy • Communications planning • Product innovation • Program development • Go-to-market planning •

We can think broadly about what consumers need, because we’ve put it all into action before. Simply put, we are equipped with the full suite of skillsets in marketing & product innovation.

Rather than simply consulting, our model is to be fractional lead for the capabilities you need, actually taking action everywhere growth is possible. Think of us as an embedded partner for the skills you need a little of now, and a growth engine for the marketing org you’ll need to build over time.

The full toolbelt of marketing strategy

WE’RE EFFECTIVE, AND VALUED

“Remy's dedication & energy are infectious — across every department and every team member, he ensures that a whole team can buy into a vision & deliver it together. In short, he makes everyone he works with want to do better and be better.”

- Paul Wilhelm, Innovation Strategy Lead, Publicis

Our Values

Critically, our “roots in humanity” aren’t only intended to move consumers. Equally, how we work together is the most direct & daily way we can positively impact others — not just as marketers & entrepreneurs, but as humans.

For us, your business growth is through, not incidental to, your people.

  • Collaboration

    ...even at the expense of: Time spent


    Our commitment to collaboration is both a human one, and a highly practical one — it's the best way to leverage every resource you have.

    We want marketing & its adjacent skillsets to power every team, every role up & down the ladder, and every person with unique perspective in an organization. On principle, this means the effectiveness of our thinking is sharpened when we default to listening, and to using the expertise of everyone we can.

  • Specificity

    ...even at the expense of: Ease


    'Growth that lasts' requires intent and clarity. Even given the 'known unknowns' that come with any business, we want to be exact about what we see, and how we think is best to act.

    Sometimes, that requires honesty, and full discussions to reconcile points of view. Always, it takes effort for us to describe (and for you to read!) the full extent of a plan's impact across a business. In all of these cases, we think these efforts are more productive than miscommunications & split vision.

  • Going far

    ...even at the expense of: Going fast


    “Move fast & break things” is often the spirit needed to, simply, get shit done. At the same time, it's not helpful when what you break is twice as hard to build back — most notably, trust, from consumers & coworkers alike.

    We act with the conscientiousness & vision that lets teams pounce on opportunity together, nimbly & effectively. This is not just more pleasant, but more effective — when everyone in the boat rows in tandem, we can all cross farther distances.

  • Community

    ...even at the expense of: Autonomy


    More than anything, we're responsible to the people around us. That's our consumers & coworkers, of course — importantly, it's also the city & neighborhoods we're part of, the diverse peoples we act in allyship with, and the many other nested collectives that we all belong to.

    In other words, being 'responsible to people' must include individuals we've never met. We have full conviction that practicing this empathy benefits us all.

A note from me, Remy

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I founded Smaller Apple once I recognized two things — a need for humanity in marketing, and where my own fire for the industry springs from. At root, it’s making things for & with people that animates this work for me.

Both in practice and by definition, cultivating “roots in humanity” is a shared pursuit. So, if this mission & these values resonate with you, that alone makes me excited to chat, regardless of whether you have business that needs “us”. Please do reach out anytime!