Our mission fits neatly into a few different packages:

For:
Growing organizations at early stages, seeking a CMO or capability lead.

…who need to:
Cultivate a core consumer base, and embed brand principles into operations across the organization.

Fractional Leadership

For:
Mid-sized organizations, growing new capabilities in their marketing org.

…who need to:
Augment existing marketing capabilities to engage their core audience more deeply, and expand into new audiences.

Marketing &
Innovation Services

For:
Any organization with a big opportunity, needing an expansion of in-house skills.

…who wants to:
Anchor their brand in critical moments, building equity with consumers that lifts evergreen efforts going forward.

Creative Projects, In & Beyond Marketing

Different shapes, same goal.

In practical terms, the above arrangements are designed for SMBs at different growth stages, to offer the roles & skills they tend to be missing.

Regardless of an arrangement’s shape, each one offers Smaller Apple’s same core value. Every engagement is led by me, Remy, through work based in consumer strategy. And whether I lead a project or a capability, our goals are always guided by growth — of the business, of its departments, and of its people.

A whole network at your disposal

Within any engagement, as strategy uncovers ad-hoc needs for other services, Smaller Apple can facilitate these as well.

After 12 years in marketing, I’ve gotten to know a wide variety of brilliant creative people, with many skills beyond strategy. Working with Smaller Apple means having these people in your corner when you need them. Because I’ve worked with them all before and kept up over the years, clients are assured of whip-smart, collaborative talent that embody our principles & further your business.

  • Copywriting

    Putting pen to paper persuasively, in any medium where your audience spends their time.

  • Design & Art Direction

    Creating visual assets that entrance your audience, and communicate what you're all about.

  • Digital Development

    Building an online presence for your company that is technically & aesthetically sharp.

  • Visual & Sonic Branding

    Building a brand in practice, by engaging all of the senses.

  • Product Design

    When you don't just need the plan for a new product or feature, but also full mockups, visuals, etc.

  • Project Management

    Keeping everything & everyone empowered during big projects.

  • Production

    Practical management of creating your assets efficiently & effectively.

  • Added strategy support

    For projects where a junior strategist can support our big-picture thinking with tactical work, or where a new point of view can stir the pot.

Getting Started

The road to building organizations & capabilities isn’t linear, of course.

Accordingly, the build of any department & role of our leadership follows our clients’ needs.
We help organizations grow at the pace of their business, not ours.

As such, if our fractional partnership sounds right for your organization, let’s center the conversation on your needs, rather than on time & shape. Unlike “agencies”, the initial shape of our engagements are far less consequential than putting a starter plan into place, and evolving it alongside your business.